It's been three months since my first and last blog. Horrible, I know. But, I have a great excuse. I just finished my portfolio.
I put in a lot of late nights attempting copy perfection. I filled-up multiple notebooks with quirky, catchy, thought-provoking headlines meant to "make" my spec ads spectacular. I spent hours upon hours sharpening my Photoshop and Illustrator skills. Every time I hit a design roadblock, my design-savvy, artsy boyfriend Jeff, would swoop in and make everything better.
Each time I thought my portfolio had been perfected; I would arrange a meeting with a wonderful writer/mentor who would tear it apart. It was great. No, really! It was. I learned so much from our meetings. I learned that cheesy is NOT funny, that when you think you have brainstormed enough, brainstorm some more, and most importantly to never wait until the hour before the meeting to print out your ads - there are too many things that can go wrong.
The time that I have spent building my portfolio has been thought provoking on many levels. Writing has always been a passion of mine, but combining that passion with the research and conceptualizing that goes into creating the perfect ad is what really makes me smile.
I have been copywriting since 2004. I've had many experiences that have taught me about who I am and what I want to accomplish in my career. I've learned that this sometimes-complicated, sometimes-exciting advertising industry is worth the long hours, the big heads and the indecisive clients.
But, working on my portfolio day in and day out, constantly thinking of new ideas and lying asleep, actually dreaming of my next concept, energized me so much that I feel as though this is just the start to something truly amazing. I'm ready to go full-speed ahead.
I can't wait to see what happens next!
1 day ago